Many small businesses have inherited a logo from “back in the day,” when nobody had time to really put together something proper. It stuck around and managed to survive. But is your logo still working for you and performing its primary function—building recognition? When placed on your marketing collateral, does it really represent your company’s identity?
Whether you’ve never had a logo developed or you just have that doubt in the back of your head that your logo isn’t everything it could be, the following five rules for your brand can help guide the process of creating or updating your logo.